Summer Prep for Property Managers: Get Ready for the Rush

Summer Travel

The summer season is undoubtedly the busiest time for property managers. Whether you’re prepared or not, the tsunami of vacationers is coming. Proactivity is crucial for vacation rental property managers, ensuring that everything runs smoothly during this high demand period. Here are the top ways to prepare for the summer season rush:

1. Update Your Listing with a Summer Theme

Ensure your property listings reflect the vibrant, sunny atmosphere of summer. Update descriptions and photos to highlight summer specific features and amenities. Showcase outdoor spaces, nearby attractions, and any special summer events or activities. Eye catching, seasonal updates can attract more bookings and set the right expectations for your guests.

2. Automate to Maximize Your Time

Efficiency is key during the busy season. Automate as much as possible:

• Use remote guest check in resources to streamline the process, like keyless door locks.

• Automate messaging to ensure timely communication with guests. Give them a urgency rating on their message so you know if it needs an immediate response.

• Implement follow up surveys for reviews to gather feedback effortlessly. By automating these tasks, you can focus more on providing excellent guest experiences and less on administrative duties.

3. Keep Your Bookkeeping Immaculate

With the influx of guests and transactions, maintaining accurate and up to date bookkeeping is essential. Ensure that all financial records are meticulously kept to avoid any discrepancies. This practice not only keeps your finances in order but also provides valuable insights for future planning and budgeting. When your busy and manually inputting these things, it can lead to error. Find a way to not only automate this process but also routinely audit it.

4. Orient Your Marketing for Summer

Tailor your marketing strategies to capture the summer vibe. Use vibrant, summer themed content in your promotions and leverage social media to highlight summer deals and attractions near your properties. Engaging, seasonal marketing can draw more attention and bookings to your listings.

5. Build Personal Relationships with Each Guest

Despite the busy season, take time to connect personally with each guest. Personalized touches such as a welcome note or a small gift, can make a significant impact on guest satisfaction. Positive interactions encourage repeat bookings and glowing reviews, enhancing your property’s reputation. Instill SOP's in you and your team to make sure that guests are routinely engaged with in a personal manner.

By implementing these strategies, you’ll be well prepared to handle the summer rush efficiently and effectively. At BlueHawk Real Estate, we believe that a proactive approach ensures a successful and smooth season for all property managers. Let’s make this summer your best yet!